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When you donate specifically for animal welfare, we finance projects with caterers (for example, pubs, cafes, hotels, restaurants) otherwise unable to afford to serve products with higher animal welfare standards. foodoffset.org pays the extra-cost caterers incur when sourcing their food from suppliers with a higher welfare standard – in line with the exact food animal welfare category you choose to donate to. In this way, your donation helps improve the standard in animal and food products, to offset the negative foodprint from your direct consumption (or more).
We strive to offer a range of products for animal welfare compensation, but it may not always be possible to locate the ideal producers for whom we can sponsor the higher standard for all products. If your ideal choice is not available, we suggest compensating in different categories, if you find types and quantities that make the offset somehow comparable to your ideal choice. We embrace the idea that a quantitative trade-off between different types of animal welfare improvements is at best very difficult. However, we are equally convinced that both, your decision on surrogate products as well as you contemplating about it, are valuable independent of your exact choice!
We implement projects for which we can trust that they deliver what you pay for with your donation for compensation. We strive to provide maximal transparency about our service. So you will not have to rely on our words for our ambition and accomplishment – you will compensate for specific ongoing projects, for which detailed information is revealed and can be tracked. To help accelerating our impact, you can alternatively compensate for planned projects, for which we provide a payback guarantee if the project is not implemented within a specified timeframe.
The involved caterers are not to actively publicize their involvement. This ensures ‘additionality’ of the compensation. To understand this requirement, consider a counterexample: If through our scheme the seller became an official organic supplier, he might merely attract customers that anyway have a special consideration for higher animal welfare and food standards. If these concerned customers simply switched from a different – for example organic – supplier to our partner caterer, our contribution would have merely led to a shift of consumers from one ‘good’ supplier to another one. Consequently, there would be no reduction of the total amount of food produced with low welfare standards, i.e. no reduction in animal suffering. The chances of such an outcome are much reduced when our partnering caterers do not immediately go public about their involvement. However, once the period of our support for a caterer is over, we will actively promote the project and the involved parties on our website, particularly if the catering partners continue serving products of higher welfare standards even without the support of foodoffset.org.